Advertising, as a wit once said, is the most fun you can have with your clothes on.
Shiv Raman, chairman of iconic ad agency Plexus, is fighting a hostile takeover war against global media magnate Marv Zimmerman. Meanwhile, Arunav “Art” Kumar and Sarosh Alexander, two live-wire senior executives in Plexus with vastly different backgrounds, are in a race for the CEO’s job. Life in Plexus is tumultuous and bohemian. Intense competition for blue-chip clients, flighty ad campaigns, creative use of digital technology, glitz and glamour – all are everyday affairs in Plexus.
Enter a TV dance competition called the Nach Premier League. Plexus is assigned the task of advertising NPL. Behind NPL is a scheme hatched by sleazy politicians to launder Rs 8,000 crores of black money via Mauritius. The master-mind is Shankar Bhan, a central government minister, operating through Art Kumar’s uncle, Bhringi Dev, MLA from Bihar.
Personal relationships add whole new dimensions to the scene.
Art Kumar finds true love with Farida Munnawar but sad realities hang over the lovers. Glamorous Laila Pestonjee falls for the inquisitive little boy hidden under Sarosh Alexander’s wild, macho façade. Shiv Raman, the Plexus chairman, sees shades of his dead son reflected in Sarosh, who remains blissfully ignorant of his boss’s feelings. Art’s life-moves are dictated by his uncle, the crafty MLA Bhringi Dev. Nirmal Murarka, an Enforcement Directorate sleuth, doggedly tracks his prey convinced that no man, however powerful, can rise beyond the web of human relationships. Shankar Bhan, the powerful minister and mastermind of the money-laundering scam, flies into an uncontrollable rage and destroys everything when confronted by live evidence of his son’s sexual orientation.
Events set in motion by Art Kumar and Sarosh Alexander unleash forces that spin out of their control. The climax at the end catches them both by surprise. Who is good and who is evil – who is to judge?