As the name of the book WOW ! & Weird suggests it is about why and how of WOWs !! – whether it is about your business or it is about you the individual. In a highly commoditized world we live in today unless we have WOW & Weird mind-set standing out from the crowd would be more and more difficult. Readers will find why to wow ! and how to wow ! in this book. Entrepreneurs will also find in some of the posts which are the real business assets of today. How debt can be deadly and how you need to remain awake and check your true balance sheet to avoid surprise and shock of sudden NPA. They will also know why most critical role of entrepreneurs is creating delightful and memorable customer experience. Board members will get insight on what to learn from master film director and what Narendra Modi and Sanay Leela Bhanshali can teach our entrepreneurs and brand managers. Employees will find why employee loyalty is a myth, how to do things differently and how to avoid dying in EMI. Management & engineering students will find many real life business examples and practical insight which are not a part of their syllabus. Readers will find what is and what is not a BRAND and BRANDing. It is a book of small and interesting blog posts. It is a book for young and old, employers and employees , small and large business owners, management students and management graduates. It is a great handy companion, guide and inspiration. May your thinking breaks its barrier and acquires new perspective about things around us.